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Travel Marketing Tips

Printing Your Own Cards

Word Count:
432

Clickfunnels software is explained here easily
Although own made business cards do not always express a professional image, they can still convey a feeling of commitment that can assure potential customers of the dedication and expertise that you put in your products and services.

cards, printing, design

Business cards may be small but certainly they can work big wonders for your business.

For big businesses, seeking the help of professional printers help them create professional and sleek looking business cards. But for small business working on a tight budget, availing of these professional services can be costly for them. So what could a small business owner do? They can always consider making their own business cards. Although own made business cards do not always express a professional image, they can still convey a feeling of commitment that can assure potential customers of the dedication and expertise that you put in your products and services. In addition, you can produce the exact number of cards you need when you need them and when you run out or need to change some information, producing new ones is simple, quick and easy.

When you do decide to create your own business card you have to have a computer, a printer, business card paper and the necessary software. Some of the information that you need to include in your business card are your name, address, phone, email plus your business name and logo. You can also include a brief description of your services or your business slogan. As much as possible keep the images and graphics simple. Avoid also using clip art images because it tends to make your card look cheap. Instead, use scanned photos or artwork that is appropriate for your business theme.

If you intend to print the card in different colors limit it to one or two colors only and use a good business card paper. Make sure that the paper is compatible with your printer to avoid any problems when printing. Glossy paper can always be a good choice but they can cost more than the matte papers. So buy only the paper that fits your budget and printing need.

You can leave the other side of the card blank to allow the customer to write there the date and time of their appointment with you. You can also print a map of your location at the back or include there direction on how to locate your store. Once you have given your card to potential customers they will keep it in their wallet and always have your information at their fingertips. Hence, when designing and creating your own business card, remember to employ some creativity in it to achieve the impact that you want. So get started with your own business card as soon as you can and remember to make it put your best face forward.

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Travel Marketing Tips

Printing and Mailing Your Postcards

Word Count:
426

Clickfunnels software is explained here easily
Every moment counts. The tick of the clock is somewhat synonymous to a cash flow. The same may lead to you or to your competitor. Moreover, to make it run on your advantage, you must develop efficient marketing systems or techniques.

postcards, color postcards, postcard printing, postcard printing services

Every moment counts. The tick of the clock is somewhat synonymous to a cash flow. The same may lead to you or to your competitor. Moreover, to make it run on your advantage, you must develop efficient marketing systems or techniques.

One of these marketing techniques can be the use of postcards. Postcards are effective marketing tools. They can give rise to a remarkable boost in sales.

It’s been a long time now however, postcards have never lost its influence. With a brush of effectivity in it, the same can drag a multitude to purchase your product or subscribe to your business.

Here are some of the steps that you should consider in your postcards printing and mailing services needs:

1. Save time and effort. If you can have it in a quick and easy way, why complicate the situation. Plan a series of effective steps without sacrificing the quality of your postcards. The saved time and perhaps money is a huge contribution already.

2. Take advantage of ready-made templates. Online templates have invaded the Net. By this, designing will not be a trouble. You just have to download the most appropriate templates for your business or personal use.

3. Or opt for a good printer. For those businessmen who want their postcards to have a unique look, a reputable printing company can assist them to come up with a good project.

4. Do your Mailing List. If you are doing it online, upload your mailing list from different file formats. Never forget MS Word and Excel. A copy is also needed when you have chosen a postcard printing company to do the job.

5. Verify the names and addresses. You can do this by poring against post office records. Mailing online can do this automatically. If any of the addresses did not much, notification will be sent to you. The best thing to do is to get rid of these addresses. It will be a waste of money to send postcards to invalid addresses.

6. Mailing formats can also be specialized. Obviously, templates for postcards are the best choice. However, you can take into consideration other mailing pieces like brochures, letters and self-mailer flyers.

7. Send them out. When doing it online, select the date for your mailer to go out. When you are transacting with a commercial printer, stipulate on the dates. Choose a printer that gives a fast and accurate turnaround. 23 cents is the cost for postcards normal postage. On the other hand, if you do online mailing, the cost is 24 cents. Well, that is something to ponder about…

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Travel Marketing Tips

Printer Barrier Tape Can Convey High Visibility Messages to Prospective Customers

Word Count:
572

Clickfunnels software is explained here easily
Among barrier tapes, printed barrier tape is the rule. Barrier tapes are typically there to tell people not to enter restricted areas. And it helps if the tape clearly specifies the reason for this prohibition, such as ‘Police Line’.

Printed Tape, Vinyl Tape, Polypropylene Tape, Barrier Tape, Off The Shelf Tape, Bespoke Tape, Custom Tape

Among barrier tapes, printed barrier tape is the rule. Barrier tapes are typically there to tell people not to enter restricted areas. And it helps if the tape clearly specifies the reason for this prohibition, such as ‘Police Line’.

Barrier tapes mark out areas where certain kinds of activities, such as a crime scene investigation or firefighting, are going on. If people enter these areas in an unrestricted fashion they can hinder these activities. So printed barrier tapes are erected indicating the restriction and the reason for it.

Barrier tapes, however, are used not only by police and fire departments but also by business organizations.

Businesses and Printed Barrier Tapes

Barrier tape is an excellent publicity media because of a number of factors. Firstly, the tapes are put up in public places, and are seen by large numbers of people. Secondly, they are highly visible to ensure that they do not go unnoticed by the public. Finally, they are wide tapes that can accommodate larger message displays.

All these make them attractive to publicity seeking businesses. If the barrier tape is erected at worksites, there is the additional advantage that the business can also demonstrate that it is executing (major) projects. This tends to enhance the credibility of the promotional message.

Businesses have begun to use printed barrier tapes at outdoor events and publicity campaigns that they organize. Quality printed company logos, names, contact details, and sales promotional messages, are featured on the wide and long barrier tapes. The tapes themselves are attention catching with their bright colors and arresting patterns.

Printed Barrier Tape for Business Promotion

Select a barrier tape that stands out among its surroundings. Put it up in a highly visible manner, say, facing the traffic. Use high quality printing to display your company logo, name, contact details, and a strong product promotional message. Use text colors that contrast with the background color, and design the layout for instant comprehension of the message.

You now have a wonderful brand building media. People will come to associate the logo with the name, and the product with both the logo and your company name. And the heavy traffic will ensure that many people become aware of you and your product. And the quality of the message and its presentation will also come to be associated with you.

That is brand building.

And the product promotional message, if it is strong and convincing, will percolate down into the viewers’ consciousness.

Printed Barrier Tapes

Barrier tapes are typically made from strong materials like vinyl, polyethylene and woven cotton or woven plastic. They usually range in width from 50 to 150 mm. You can buy them in standard length rolls or you can specify a custom length for each roll.

Eye catching colors like alternating red and white, or yellow and black, are typical. So are strong single colors like yellow and white. The colors chosen must stand out in the surroundings where the tape is put up.

The barrier tapes can come as shrink-wrapped rolls or in special dispensers. A standard number of rolls will be packed in each carton.

Conclusion

The printed barrier tape is an excellent medium for business publicity. They are put up at public places, employ eye-catching colors and patterns, and if put up at worksites, add credibility to your promotional message (indicating that you are doing what you claim to be doing).

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Travel Marketing Tips

Printed Tape for Packaging and Brand Building

Word Count:
554

Clickfunnels software is explained here easily
The printed tape that is used to seal your packages does multiple duties. Above all, it securely seals your package or parcel during transit. The tape can also highlight handling instructions as when the printing consists of clearly visible words like FRAGILE or GLASS.

Printed Tape, Vinyl Tape, Polypropylene Tape, Barrier Tape, Off The Shelf Tape, Bespoke Tape, Custom Tape

The printed tape that is used to seal your packages does multiple duties. Above all, it securely seals your package or parcel during transit. The tape can also highlight handling instructions as when the printing consists of clearly visible words like FRAGILE or GLASS.

However, the most profitable use of printed tape is in using it to build your company brand. Print your packaging tapes with your Logo, Company Name, Contact Phone and even a short, high impact, Promotional Message. Not only your customers, but also the package handlers and persons passing by the stored packages will then come to see your message. It will be a waste not to use the package real estate by using printed tapes.

Printed Packaging Tapes

The tapes can be made of different materials like Vinyl or Polypropylene. Each material will have differing characteristics. Vinyl is excellent for making printed tape as it has good printability property.

The copy to be printed on the tape consists typically of your company logo, name and contact details. The design of the copy should be high impact to create the kind of impression you want to make. If necessary, you can seek the help of your printed tape supplier to create an easily recognizable and impressive design.

You can ask the tape supplier to show you the proof before the final printing begins. With modern computer aided design methodologies, the design can be developed quickly and you can expect a proof within, say, 24 hours.

Once you approve the proof, the printed tapes can usually be delivered in one or two weeks, depending on the workload of the tape manufacturer. Even if the delivery period is slightly longer, it is better to entrust the work to quality conscious suppliers. They can ensure quality printing that will be impressive and will not fade by the time the package reaches its destination.

The type and color of material used can affect the overall impression created. The printed tape can be made of clear, adhesive plastic, or can be colored, say, white, yellow or buff. The printing should be highly visible and readable against the background.

Incidentals of Ordering Printed Tapes

What kind of material should be used for making the printed tapes? Do your products need self adhesive, clear plastic tapes? Or do you need printed strapping tapes?

Tapes can come in different widths and lengths. What widths are suitable for your standard and non-standard packages? What lengths are convenient for your shipping department to avoid frequent reordering? How many rolls does the tape supplier supply in a carton?

You should also look at the design services, printing quality and delivery periods offered by the printed tape supplier, in addition to the prices. In these days of online e-commerce, you should find it easy to obtain your requirements direct from manufacturers, at the best prices.

Conclusion

Printed tapes can be used not only for securely sealing your packages but also for your brand building campaign. The tapes come made of different materials, in different colors, widths and lengths. Select the particular configuration that suits your needs and print the tapes with your logo, company name, etc. Ensure that your tape supplier uses high quality printing.

Your packages will then be messengers of your company all along their journey.

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Travel Marketing Tips

Printed Postcards vs. E-Postcards (Which prevails?)

Word Count:
377

Clickfunnels software is explained here easily
The very first printed postcard was used to provide a chief means for brief communication.

online printing services, postcard printing

Postcards have gone a long way already. From the first printed postcards used in Austria at around 1969 to the state-of the-art postcards that we are having now, we can say that postcard printing industry has accommodated immense changes and growth.

The very first printed postcard was used to provide a chief means for brief communication. They were famous in Austria and because of its practicality, it was copied by the European countries including Great Britain. These printed postcards were just plain and unadorned. The message can be found on the other side while on the other half is the address of the recipient. It was only in 1902 that pictures was introduced to postcards. The early photographic cards were printed in Germany. This is because the latter was more advanced when it comes to photo-reproduction that the rest of the states.

With this innovation, printed postcards became more picturesque and comprehensive. They included different subjects like places, people, cartoons and fine arts. This change made printed postcards popular not only in Europe but in other continents as well. In addition, some of these postcards were made collectors items.

Since the inception of the Internet, e-postcards are slowly replacing the printed ones. Finding the right message and image is not that taxing when it comes to e-postcards. They Net displays a wide-variety of postcards from different occasions, places, people and other artsy stuffs. Sending them is not that burdensome anymore. You just click on the mouse and there it goes. You do not have to haggle with a postcard printing company. Another advantage is that e-postcards are cheaper. Sometimes you can even send it for free.

However, a great percentage is still in favor of the conventional printed postcards. They are saying that printed postcards make them feel special. Hand or mail delivered postcard is still more personal. This is because you can actually feel it, hold it, keep it, display it on your board or ref. You do not need electricity to send it on. Printed postcards also carry more personal designs and formats. They reflect the effort to show how special the recipient is to the sender.

Whether we like the classic or the modern way of sending postcards, the choice is ours to keep and enjoy!

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Travel Marketing Tips

Press Printing Pros and Cons

Word Count:
513

Clickfunnels software is explained here easily
Press Printing has made nay type of printing much faster and easier. With its introduction. it now only takes a few months to print not only hundreds but thousands of copies of printed materials.

press, printing, print

The introduction of the printing press has made producing multiple copies of a document much easier and convenient. This machine has changed the totality of the written language. It was a breakthrough in spreading literacy in the lower classes as books and other printed materials are now easily reproduced. Many more copies of a document could be made making the documents more available to the masses.

But have you ever wondered how these books, magazines or newspapers are produced? Are these printed materials literally written and colored by the writers? Absolutely not! Just imagine how long it will take to write a single copy of a book. It would seem impossible to actually produce one copy if one has to do it manually. Then how are they able produce thousands of copies in just a short period of time? The answer to that is press printing. Press printing can make copies of words and images by placing ink on paper.

In the past, when the printing press was not yet invented printing a hundred copies of a book can take a year to produce. But after the printing press was developed, it takes only a few months to print not only hundreds but thousands of copies. The printing presses available today can do more things than those available in the past. There are those long ones that can print different colors and those short ones that can print only black colors. There are also those that can connect to a computer to make printing much easier.

The traditional process of press printing has several advantages and disadvantages. Let’s begin with the advantages. For one, press printing offers good color precision. This printing technique can create much brighter print outputs. If you are a person who is particular with color precision, press printing may be the right choice for you. You can also use different types of color with press printing. Whether its colored papers or pitch black type, you have the liberty of deciding which is best for your printed material. Additionally, color printing will look smooth and flawless as fine line screens are available with press printing. Wide array of finishing options are also available such as foil stamping, embossing, and die cutting. Hence, using press printing techniques can help you produce materials that really stand out.

On the other hand, press printing can be quite costly. Films and plates need to be produced adding to the overall cost. It is also time consuming as setting up, aligning the press and washing the press needs a considerable amount of time. Then after this process, folding, cutting and other finishing have to be done. Thus, print jobs done with press printing can cost twice as that of digital printing.

Nonetheless, your decision to use press printing in your print jobs depend on you. When you think this printing process is appropriate to your print needs, then by all means avail of this process. After all, you are after the quality of the print job not the manner on how it was produced.

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Travel Marketing Tips

Preparing Articles For Article Directory Distribution

Word Count:
774

Clickfunnels software is explained here easily
Article distribution is a very effective method of promoting your business. There are a number of direct benefits from doing regular article distributions. When done properly you can recieve loads of extra traffic to your website. You can increase your search engine rankings, and of course you position yourself as a knowlegable person on your topic – an expert.

However you need to do article distribution properly in order to get the most benefit out of your time and money….

article distribution, reprint articles, free articles, article directory

Article distribution is a very effective method of promoting your business. There are a number of direct benefits from doing regular article distributions. When done properly you can recieve loads of extra traffic to your website. You can increase your search engine rankings, and of course you position yourself as a knowlegable person on your topic – an expert.

However you need to do article distribution properly in order to get the most benefit out of your time and money. What follows is a list of important things to do in order to make sure your articles perform at peak capacity.

1) Take the time to write your articles for a very specific audience. You need to understand who it is that is consuming your information and then write articles that they need and want. Find out what are important issues for people in your market and then produce articles that provide relevant and useful information and solutions for these people. The better you do this, the more likely ezine publishers and webmasters will pick up the article and use it in their publications.

2) Extending the first point a bit here, be sure that you provide useful information for readers. If you want maximum exposure for your ideas, you need to give people a reason to use your articles. The best way to do that is to write valuable content that provides real information and real solutions for the readers.

3) Have a plain text and basic HTML version of the article and resource box prepared. Many (most) article directories do not allow html in their articles, so all your articles should start their life as plain text. However you should also have a simple HTML version of each article and each resource box. In the HTML versions, simply add hyperlinks with anchor text to make any URLs in your article “live”.

4) Don’t forget search engine spiders when you write up articles. Before you start writing spend a few minutes researching relevant keywords and then be sure to work them into your articles. Not only does this help your articles rank a bit better in search engines, but more importantly it gives extra relevance to the links pointing back to your site.

5) Spend time on the by-line and/or resource box of your article. Be sure to make it a call to action. In many cases your resource box is the only place you are allowed to put links to your site. Make sure that your’s gets people’s attention and get’s them to do what you most want them to do. An effective practice is to change the resource box slightly to match each article and each audience.

6) Use very a clear reprint permission statement that is as unrestricted as possible. Putting rules on the use of your articles, results in fewer people actually using them. Since you want maximum distribution, make it very clear and very simple to use your articles. A simple statement like the following is enough: “You have permission to use this article freely in any publication as long as the resource box and byline are included as-is and any weblinks are made ‘live’ when published on websites”.

7) Don’t fill your articles with tons of links. While there is clearly no set rule about how many links are too many links, human editors will treat heavily linked articles as spam and will be much less likely to use your them. One or two links within the body of an article and one link in the resource box is reasonable, much more than that will start to have a negative impact.

8) Don’t be shy to target specific publications with your articles. If you know of a big player in your industry, follow them a bit (get on their ezines and watch their websites) and then write articles specifically for their needs. Often you can simply write an email and ask them if there is anything specific that you could write for them, in exchange for a link or two back to your site from within the article.

Remember that you want to get the most bang for your buck when you distribute articles. Ezine editors and website publishers are our friends, but they are also a filter between your ideas and possible readers. Anyone can just throw together an article that will sit in an article directory. What you want is an article that gets picked up and republished in ezines and on websites as well as being in the article directory. If you want to get past the human article filters, you need to give them quality content that is easy to use.

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Travel Marketing Tips

Prejudging Will Cost You Your Business

Word Count:
440

Clickfunnels software is explained here easily
STOP Prejudging! Again, STOP Prejudging. 95% of people in direct sales and marketing fail, and here’s the reason why. They “Prejudge” their Prospects and change their presentations to better fit that particular prospect.

Prejudging, Consistency, Business Builder

You know when you want to turn your car on, you have to put the key in the ignition, put the car in drive, press the gas and go. Nothing changes…You press the gas, You hit the brake, You stop at red lights, You forge forward…nothing changes! You stay consistent, because you can’t change your car based upon the road your on. You can’t prejudge and say “I’m not going to bring my shocks today, because I don’t need them on this particular road, or I don’t need my blinker, because I’m only going to go straight.” I live in Florida, where everything is straight and flat, but I still can’t say “I don’t need my blinkers, shocks or brakes.” I can’t do that…I can’t pre-judge my path…it’s an impossible feat!

What does this have to do with becoming a successful business builder? Simply,
STOP Prejudging! Again, STOP Prejudging. 95% of people in direct sales and marketing fail, and here’s the reason why. They “Prejudge” their Prospects and change their presentations to better fit that particular prospect. Here’s an example:

“Oh, he’s just a 24 year old stuttering kid that will never make it in the
industry so I’ll just change the presentation and make it a little shorter. No
need to waste my time.”

On the flip side of that, most people will say this to themselves:
“I’m sitting down with a CEO of a company today so I’ve got to take out the part on money, because he has plenty.”

It doesn’t matter who your prospect is…You cannot prejudge him/her and change your presentation! As you know that 24 year old stutterer was me, and I would have earned you seven figures if you wouldn’t have prejudged me. The challenge for most business builders is prejudging their prospects based on his/her credentials, looks, past, etc. I believe each and every person is a Miracle…
I believe every single business builder should be a seven figure earner if they choose to be.

DO NOT PREJUDGE!

Show your plan and your business to each prospect the very same way.
Don’t change it for anyone! It’s the same way you drive your car. You always bring your blinker, you shocks, brakes…every time you drive your car! You can’t prejudge conditions no matter the circumstance. Never, ever prejudge, and I guarantee you that you will become a seven figure earner and build a powerhouse business.

Find your WHY & FLY!

John Di Lemme
dscddcs.FindYourWhyxhcb

Categories
Travel Marketing Tips

Poster Printing: Doing It the Right Way

Word Count:
395

Clickfunnels software is explained here easily
When businesses need a lot of posters for their tradeshows or presentations, they can benefit from the advantages of digital printing.

poster, printing, online, digital

Poster printing has certainly come along way since they were first used. Nobody can really say exactly how the print market will look in a few years time. But a few trends are clear; the surge in digital printing will carry on. Digital printing has really taken off in the last few years with more and more companies offering digital printing services.

More and more people and businesses are now moving to digital poster printing. Most of the publications, print shops and businesses today utilize digital poster printing technology because they are aware of its unique benefits in terms of speed and efficiency. When businesses need a lot of posters for their tradeshows or presentations, they can benefit from the advantages of digital printing. For one, going digital can help you easily correct flaws, alter contrast and brightness or even change the actual content of the graphics. It also enables you to reproduce your digital images considerably without losing any of its color or detail.

As digital also means that your computer based files can be produced at an incredibly high resolution output, you can produce as many as thousands for the same or lower cost per page. You can save time and money by sending your files directly to press and avoid the conventional steps of film separations, film stripping and so on.

But of course, as a business owner you have to take your time in deciding how much poster you plan on doing. If you need a lot of them, then you may want to consider buying them in bulk. Additionally, the design of the poster will depend on the audience that you want to attract. Most poster printing company today offer more than just quality color poster printing at very competitive prices. They make sure that they are able to deliver your project on time and within the possible budget.

Utilizing the services of a knowledgeable and experienced printing company can be beneficial to small and large businesses. Of course, you can have your posters printed at local printing places but purchasing them from on online printing company can be a lot less expensive and more efficient. Hence, before you get your posters printed decide first which printing service is best for you. Is it better to print it from your local print shop or from an online shop? You decide.

Categories
Travel Marketing Tips

Postcards Straight To Your Mail

Word Count:
377

Clickfunnels software is explained here easily
Direct mail postcards are cheap and effective promotional materials for many business owners. Postcards that are carefully and efficiently produced can be more than an advertising tool for a business.

postcards, printing, direct mail

To stay competitive in the market, one has to create ingenious means to showcase their products or services. You have to stand out from the rest. This is where the innovativeness of a person comes in handy.

Why spend your time and effort folding letters and stuffing them in envelops when you can simply send a one page promotional material without the hassle of licking envelops and stamping them for mailing. For years, postcards have been used to simply tell a friend that you have been to this great place and that you suggest he check it out, too. Few people realize that aside from being used as personal cards, postcards can also be used as marketing or promotional materials. In fact, postcards are used by many businesses today, because aside from they are simple and handy, they are inexpensive, too. Likewise, when people see a postcard they can absorb messages and information right away. They are also easy to store, easy to handle and simply unique.

Money wise, postcard printing is mostly within the budget of many business owners. Hence, even small business owners can afford to advertise through postcards. Printing and design costs are minimal because there are no letters, envelops and other inserts to produce. If you are really serious about marketing through postcards you can also consider mailing them directly to your potential customers. Why? Well, for one reason postcard separates you from your competitors. When a potential customer receives your postcard, they immediately recognize your name making you stand out from your competitors. Postcards also foster constant communication that can spur customers to turn to you whenever they need your service or product.

Direct mail postcards also build up customer loyalty. It is one of the great ways to tell your customers that they are important. Because direct mail postcards have been around for quite a while, you can benefit from this tried and proven marketing strategy.

A well produced postcard can be more than an advertisement. It can be an informative form of communication that can establish bond with customers. If done appropriately, direct mail postcards work. With so many reasons to use direct mail postcards, the only thing left for you to worry is what to include on your postcard.