Japanese companies are always looking to meet the needs of the “niche-ist” of niche markets. For example, top-selling record label Avex has discovered a new way to reach extremely anti-social sets — the NEET (Not in Education, Employment, or Training), and the most reclusive of the recluses, the hikikomori. Most believe that these groups’ refusal of social participation stems from their lack of social skills.

Avex is trying to reach these groups with a new DVD — part “corporate social responsibility,” part traditional content delivery, and part talent blog/model promotion. The DVD is called Miteiru dake (Just Looking), and it features various talent/models just staring straight ahead.

Via Clast