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Archive for the 'Marketing' Category

Seriously, BOYCOTT Dunkin Donuts

09Jun08

A cup of coffee isn’t worth it. Read the following for a quick summary:
Dunkin’ Donuts has capitulated and withdrawn an advertisement for its products following the allegation by a right-wing hack, Michelle Malkin, that the spokeswoman in the ad was pictured wearing a kaffiyeh, a scarf which is a staple of clothing traditionally worn by [...]

On the 9th Annual AFC Conference

14Dec07

On the 4th of December, the 9th Annual meeting of the Arab Federation for Consumers took place in Amman-Jordan (the chosen headquarters of the AFC) at Al-Quds Hotel (Queen Rania St.). Dr. Mohammad Obeidat president of the AFC and the Jordanian Consumer Protection Society is also my professor. He invited us, his students to [...]

inorder to wisen up, they must grow up

19Nov07

Hello, my name is Shaden and I’m a consumer. I eat pizza when I’m kinda depressed, and when I eat it, it only makes me feel worse. It makes me feel fat. I wear black when I fall under the weather, because I’m under the impression that it will make me invisible; and therefore I [...]

Cool ARABIC Internet Projects!

18Jul07

It thrills me to witness the birth of individual online projects by young Jordanians. In the past month alone, I’ve found out about several awesome Websites that I would like to share with you:
1. yoursecretrecipe.com:

A Website for cooking recipes. Content is user-generated and is classified to published and unpublished based on votes (I think the [...]

Awesome Ads: Ariel’s Campaign and Axe Shower Gel

12Apr07

Ariel’s Advertising Campaign:
Brilliant and funny. This is my first time to see an ad for a detergent executed brilliantly, with apparent seriousness despite the fact that detergents, Ariel in this case is a low-involvement product. I love it.

Axe Shower Gel:
Axe ads are my favorites, period!

Via Ads of the World

Wife for Rent!

07Apr07

This is so unusual, brilliant and undeniably funny!
Rent a Wife is what the title indicates, a wife rental service. No comment.

Via Adverblog

Manipulation of Marketing Communication

04Apr07

Turns out I’m not the only one annoyed by Fair and Lovely’s commercials. Check out their latest commercial (in Arabic) or the Indian version of it. So much for real beauty no?
I didn’t know that Unilever, the producing company is the same producer of Dove products!

Why the Campaign for Real Beauty?
 
For too long, beauty has [...]

Think Outside the Cup

01Apr07

Outdoor advertising by JWT Cairo, Egypt. Winner of the Grand Prinx Award of Dubai Lynx in outdoor creative advertising.

Captivity Banned from Billboards

27Mar07

Billboards promoting the new movie Captivity were taken down in LA. The pictures were described as “shocking” and “disturbing” by people who caused the ban. Interesting, do you think these are shocking:
 

She likes how he blogs, her texts turn him on. It’s intense. For right now.

13Mar07

Isn’t that just lame?

CK has started a Website to support it’s new perfume for young savvy Web users CKIN2U, and the title of this post is a tag line CKIN2U will use to attract geeks like us, according to the Times.
Well we see something like CK BRB or CK ASL soon? Only God knows.


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